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8
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28
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2025

How to Use KPIs to Keep Your Business Goals on Track

Jordan Pridemore

Key Performance Indicators can be one of the most valuable tools in your business toolkit, but do you know how to use them properly?

Key Performance Indicators (KPIs) can be one of the most valuable tools in your business toolkit. They measure progress and tell the story of where you’ve been, where you’re heading, and how close you are to achieving your goals. 

But let’s be honest—figuring out how to effectively use KPIs can feel overwhelming at times. 

  • Which metrics matter most? 
  • How often should you check them? 
  • What do you do when the numbers aren’t adding up?

At LUCA, we’re here to help you make sense of it all. 

We’re not just interested in handing you a list of metrics; we want to partner with you to ensure your KPIs work for you and your unique business. 

Here’s how you can use KPIs to keep your goals on track and create a business that thrives.

What Are KPIs, and Why Do They Matter?

KPIs are measurable values that indicate how well your business is achieving its objectives. Think of them as the compass that keeps you moving toward your destination. No matter your focus, KPIs provide the clarity you need to measure success.

But KPIs are more than numbers. They give you insights into what’s working, what’s not, and what adjustments need to be made. When used effectively, they create alignment, accountability, and momentum within your business.

Step 1: Identify What Truly Matters

The first step in using KPIs is to identify what truly matters to your business. Not all metrics are created equal, and it’s easy to get distracted by data that doesn’t drive meaningful outcomes.

Start by asking yourself these questions:

  • What are our most important business goals? 
    • Your KPIs should directly reflect these priorities.
  • What decisions will these KPIs help us make? 
    • Choose metrics that provide actionable insights, not just data for data’s sake.
  • Who needs to see this data? 
    • Consider the team members who will use this information and ensure it’s relevant and accessible to them.

For example, if your primary goal is to grow your customer base, KPIs like customer acquisition cost (CAC), lifetime value (LTV), and conversion rates will likely be top priorities. If you’re focused on operational efficiency, metrics like inventory turnover or employee productivity might take center stage.

At LUCA, we help you define the KPIs that align with your unique goals and values. We’re here to help you cut through the noise and focus on what really matters.

Step 2: Set Targets That Inspire Action

KPIs are only effective if they’re tied to specific, measurable targets. These targets give you something to aim for and help your team stay focused on achieving tangible outcomes.

When setting targets, make sure they’re:

  • Realistic: Aim high, but stay grounded in what’s achievable given your resources and current performance.
  • Time-Bound: Attach deadlines to your goals to create urgency and keep your team motivated.
  • Transparent: Share your targets with your team so everyone understands what success looks like.

For instance, if one of your KPIs is customer retention, your target might be to improve retention rates by 10% over the next six months. Having a clear goal like this not only keeps your team aligned but also provides a framework for assessing progress along the way.

Step 3: Track Progress Regularly

Once your KPIs are defined and targets are set, the next step is to consistently track progress. Regular monitoring allows you to spot trends, identify potential issues early, and adjust your strategy as needed.

Create a schedule for reviewing your KPIs. Whether it’s weekly, monthly, or quarterly will depend on the nature of your goals and the dynamics of your business. The key is consistency—frequent check-ins keep your team engaged and prevent small problems from becoming big ones.

At LUCA, we know how critical it is to have reliable systems in place for tracking KPIs. That’s why we work with you to develop processes and tools that make monitoring your metrics simple and effective.

Step 4: Use KPIs to Foster Accountability

KPIs aren’t just for leadership—they’re for the whole team. When everyone understands how their work connects to key metrics, it creates a shared sense of accountability and ownership.

Here’s how you can foster accountability using KPIs:

  • Make Them Visible: Use dashboards or reports that make your KPIs accessible to your team.
  • Discuss Them Often: Regularly review KPI performance in team meetings to keep everyone informed and engaged.
  • Celebrate Wins: Recognize and reward progress toward KPI targets. Celebrating successes reinforces the importance of these metrics and motivates your team to keep pushing forward.

We believe accountability should be collaborative and supportive. At LUCA, we’re here to help you create a culture where KPIs are a tool for growth and teamwork, not a source of stress.

Step 5: Be Ready to Adjust

KPIs should evolve along with your business. What worked six months ago might not be as relevant today, and that’s okay.

Use your KPI reviews to evaluate whether your metrics are still aligned with your goals. If you find that a particular KPI isn’t providing valuable insights or driving action, don’t be afraid to adjust it or replace it with something more meaningful.

At LUCA, we view this flexibility as a strength. We’re here to help you adapt your KPIs to meet your business's changing needs, ensuring you stay on track no matter what challenges come your way.

Partnering With You for Success

Using KPIs is the best way your business can reach its full potential. At LUCA, we’re passionate about partnering with you to create a KPI strategy that drives results, fosters accountability, and keeps your goals within reach.

We understand that every business is unique, and we’re here to provide the customized support you need to succeed. Whether it’s helping you define meaningful KPIs, setting actionable targets, or streamlining your tracking processes, we’re with you every step of the way.

Ready to take your KPIs to the next level? Reach out to LUCA today, and let’s keep your business on track for the future you envision.

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